INDUSTRIES

Consumer & Luxury Goods

A founder brand with real margin and a defensible position is a rare asset, and the most common way it is damaged is the wrong transaction. Sold whole, the founder loses the thing they built. Taken to the wrong partner, the brand loses what made it work. The right structure is usually partial, and it usually keeps the founder in.

We work with founders who want capital or liquidity without giving up the brand. The discipline is in finding the structure and the partner that protect what the business actually is.

We take minority and control positions in founder brands with margin and a defensible position. Growth capital and partial liquidity, with the founder staying in.

Where we engage

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Minority growth capital for profitable brands that want funding without ceding control

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Partial liquidity for founders who intend to keep running the business

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Control transactions structured discreetly, to a small set of credible counterparties

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Co-investment alongside the firm in founder brands with margin and a moat

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Structuring that protects brand control through and after the transaction

Sector coverage

We advise the owners of brands and consumer businesses where distribution, loyalty, and margin tell the real story.

Food & Beverage

Manufacturers and brands where private label pressure, retailer terms, and capacity decide the outcome.

Beauty & Personal Care

Founder-built brands in a category where strategics acquire growth rather than build it.

Consumer Health & Wellness

Supplement and wellness brands where regulatory standing underpins the multiple.

Luxury & Premium Brands

Houses and labels where heritage, scarcity, and control of distribution are the assets.

Apparel, Footwear & Accessories

Brands balancing wholesale, retail, and direct channels through a margin reset.

Retail

Store networks and specialty retailers where site economics, inventory turns, and customer loyalty determine value.

E-Commerce & Direct-to-Consumer

Digital-first brands now valued on contribution margin and repeat purchase, not paid-traffic growth.

Home & Durables

Furniture, appliances, and household-product businesses exposed to replacement cycles, distribution, and working capital.

Consumer Services

Consumer-facing service platforms where repeat use, location density, and labour economics support scale.

Franchise Systems

Franchisors and multi-unit operators where network economics and the agreements carry the value.

Pet Care

Products and services in a category consolidating on both sides of the counter.

Distribution & Wholesale

Importers and category distributors where exclusivity, terms, and inventory discipline set the price.

What we are seeing

Strategic buyers are paying for pricing power and walking past brands built on discounting. The gap between the two keeps widening.

Retailer consolidation has shifted terms against suppliers. For many owners the realistic menu is scale, specialise, or sell.

Family and founder ownership dominates the middle of this market. Succession, not strategy, triggers most of the processes we see.

Typical situations

Typical Situations

A profitable brand that needs growth capital and will not accept losing control to get it.

A founder who wants meaningful liquidity and intends to stay at the head of the business.

A brand with margin and a moat seeking a discreet, structured exit rather than a public process.

If this is the position, it is worth a conversation.

Discuss a matter with us.

If you have a transaction, a capital requirement, a structuring question, or a matter that requires coordination across multiple jurisdictions and disciplines, we should speak.

Request an Introduction

All enquiries are reviewed by the principal.